Color psychology – Criticism

Inherent difficulties in properly controlling trials of color's effect on humans mean that a subject's expectations and cultural bias cannot be ruled out. Moreover, much evidence is anecdotal (e.g. the blue street lighting case) or based on data that includes confounders (e.

Inherent difficulties in properly controlling trials of color's effect on humans mean that a subject's expectations and cultural bias cannot be ruled out. Moreover, much evidence is anecdotal (e.g. the blue street lighting case) or based on data that includes confounders (e.g. the shirt-color correlation). Chromotherapy, a form of alternative medicine, is based on the hypothesis that distinct colors have health effects unrelated to the aforementioned placebo effect. Such profound claims are the subject of skepticism and are often regarded as pseudoscience.


Adapted from the Wikipedia article Color psychology, under the G. N. U. Free Documentation License. Please also see http://en.wikipedia.org/wiki




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